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About Us
Hina:
Hina’s passion for fashion began over two decades ago, sparked by designing her own embroidered salwar suits. Her unique creations quickly received admiration from friends and family, who encouraged her to continue creating. This positive response inspired Hina to expand her designs, realizing her natural talent in fashion.
With insight from her sister-in-law, who had been living in Dubai for over 15 years and noticed an untapped demand for Indian fashion, Hina held her first exhibition in Dubai in 2003, followed by many more. As interest in her work grew across the United States, she held her first exhibition in the San Francisco Bay Area in 2006, eventually establishing a steady presence through multiple exhibitions each year.
Roohi:
Five years ago, Hina joined forces with Roohi, who shares her love for traditional embroidery and quality craftsmanship.
Together, they have committed to creating beautiful, one-of-a-kind pieces that reflect their dedication to artisan techniques and timeless artistry. Staying true to their roots, Hina and Roohi continue to evolve with each collection, bringing joy to clients through clothing that tells a story of heritage and beauty.
Find the perfect outfit for your special event. Click here to explore our collection. It’s easy to find the attire that resonates with your style and makes you feel extraordinary.
Exquisite Craftsmanship for Elegant Designs
Discover the artistry and elegance in every piece of our authentic Indian ethnic wear. Each garment is an embodiment of timeless craftsmanship and exquisite design, ensuring you experience unlimited softness and comfort.
Inclusive Fitting for Every Woman's Confidence
We celebrate diversity and individuality by offering extended sizes in our ethnic wear collection. Every woman deserves to feel happy and confident, and our range of sizes ensures that every individual can express their unique style with grace and poise.
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